Simple design brief: Minimalistic logo that incorporates a fun child-like style with possibly a rubber duck, and no too fancy text,
My research into the small toddler silicone accessory business, 'Waddle & Skip', found that the colour scheme typically used throughout the stock was pastel. I then compiled a short-list of fonts for the client to respond to. Voila!
Although with this client I was in competition with other logo designers and unfortunately my design was not the final decision.